Everyone wants to spend time on digital platform.

People usually search on search engine (Google, Bing, Yahoo, etc.).

They want to read emails daily every morning.

They want to check their social media accounts every day.

We all are using digital platform for our daily needs, fun, excitement and entertainment.

When people give most of their time to digital platforms then advertisers want to sell their products and services via digital platforms.

So here comes Digital Marketing. 

 

Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics like social media marketing, search engine marketing and email marketing.

Every business or brand requires marketing either digital or traditional marketing.

Every marketing system have one rule which is " To Make right offer at the right place and at the right time."

Businesses and brands want to grab that attention by using digital platforms with their idea of creative marketing on digital platforms.

With increase in use of digital platforms every brand or business need to build their community and provide them great valuable content and most important is interaction with their audience.

People take decisions on the basis of reviews they read, from friends and families. 81% of decisions are based on the recommendation of friends and family advice. 

 

 Benefits Of Digital Marketing

With creating huge impact on digital presence will help you:
  • To create awareness and engagements before and after sales.
  • To convert audience to buyers who are your loyal followers.
  • Getting new audience with word-of-mouth and social sharing.
  • In understanding your audience so that you can provide the best service.

 

Strategy To Acquire New Customer

First step of every digital marketing strategy is to plan how you will get your customer.

Here we decide that building a relationship with new prospects and convert them into loyal and repeat customers.

This stage is all about converting a stranger buyer and buyer to a loyal fan.

You can create all this by making a great strategy or plan to make it happen.

Strategies will help in generating leads in a more effective way so that your business does not need to wait for new customers. Everything will be automatically in plan.

Strategies to acquire new customer in Loop:

1. Awareness

2. Engagement

3. Subscribe

4. Convert

5. Excite

6. Ascend

7. Advocate

8. Promoter

Let's Explain,


1. Awareness

Before buying from you someone need to realize that you exist?

This step explains itself which simply means that people become aware of you. Without knowing Apple, Amazon, Alibaba, etc. companies are not born.

The same is for your company.

Example that generates Awareness:

There are a number of ways to generate awareness of a business or brands now,
  • Someone sees an advertisement of traveling combo on facebook.
  • Someone searching to buy juicer because their old juicer is not working he search on Google.
  • A college student scrolling on instagram, where he got to know about super awesome waterproof watch with mechanical design.

Awareness Requires:

To improve your awareness you simple require:
  • Digital Advertising
  • Content Marketing
  • Search Marketing
  • Social Media Marketing


2. Engagement

Now your audience is aware of you but they don't have trust on you.

So you need to build that relationship with your audience.

In Engagement, you serve your audience with content that provides information, entertainment or maybe both.

Engagement is not a one time process you need to continue everyday or every period of time.

Example that Generates Engagement:

Engagement is always served in the form of content.
  • I serve content on Instagram on Digital marketing and motivation which helps in building brand.
  • Amazon, Google use twitter to provide content and also use Instagram to build engagement.
  • Johnson & Johnson serve video content for babies on youtube to get engage with the audience.
  • Some Companies use Email to engage with audience like i get from flipkart (E commerce ).

Engagement Requires:

  • Content Marketing
  • Social Media Marketing


3. Subscribe

As person is engaged with your content or services that you provide in any way mentioned above.

If you failed to get that person engaged in your content then you will never get that person again.

Because people today are carving for content each and everyday, your brand need to put efforts to get the attention of people in a positive way.

They will help you in building brand. If you want to get that person to step 3 of customer journey.

Here, in subscribe stage people will grant you permission to contact information again in the future.

You never ask your audience for money, You ask for contact information and then you offer valuable content, services and products and also promised to provide valuable stuff at regular period of time.

Examples That Generate Subscriber:

Here are some examples:
  • A digital marketing person subscribes with email to a website in exchange of valuable content and information.
  • A blogger subscribes to blog list of any website related to their niche to get ideas to write their blogs.
  • A job seeker subscribes to job provider websites to get new job updates so that they can send resume to those companies.

Subscribe Requires:

  • Content Marketing
  • Digital Advertising
  • Conversion Rate Optimization


4. Convert

The subscribers you got which are engaged with your content are ready to buy your services.

As your audience started trusting on you or yours relation with audience become so strong that they are ready to invest their time or money in your services.

This is a very difficult stage because you have to keep in mind that your relation is build or not, you also need to understand the offer which you put on table of customers.
The very important thing you need to understand is that you are taking your customers to the next level and it is not about profits. They will keep on investing to get more from you.

"The most valuable business in the world is customer acquisition."

The goal is to acquire new customers and profits come later.

Examples Of Convert:

  • Business owner like to create website for business. So he buy domain from Go daddy at 2$.
  • College Student want to buy lens for eyes and get an offer of 11.95$ for 2 lenses.
Here in Godaddy, the audience may think it very cheap but this offer is for customer acquisition. After purchasing domain you require Hosting and SSL certificate. After some time, you will like to buy Email for your business. Basically they are attracting their audience for cheap offers.

Convert Requires:

  • Digital Advertising
  • Content Marketing
  • Search Marketing


5. Excite

As your new customer has had a transaction with you. Maybe little small but has done.

Now it is your job to provide this transaction a great experience for your customers which leads to develop a relation of trust and care.

The reason behind this is simple, If they don't get value from your services they will not purchase or move to the next expensive level with you.

Great experience of excitement will lead to your business boom.

How you can serve them to let them excited:

  • Provide great blogs that you create to provide value.
  • Provide them updates what's new you have included in your services.
  • Provide them webinars or video courses at every step of their journey.
  • Daily or weekly or monthly updates about your services experience.

Examples Of Excite:

  • Netflix sends what's new movie or series they have included.
  • Amazon what offer they are providing in which products or sales offer or new products.
  • I have subscribed to blog so they send me every days services mail what they offer to me at what price.

Excite Requires:

  • Content Marketing


6. Ascend

In the acquisition of customers you invested your time, money and resources and make sure they get value from you.

It's possible that on first purchase by your customer, you loose some money but that acquisition will turn into greater profits in the future.

You're investing in future profits.

Always remember that it costs more money and effort in acquiring new customers to sell existing one. That first sales isn't about profits. It's about converting strangers into customer, you began a long journey of customer relationship.

Ascend stage is where your customers buy more and more from you. When your customer purchase starting offer then it's time to present more offers in list.

This stage helps and leads to more purchases and increase in revenue.

Example Of Ascend:

  • A Photographer buy camera and pays extra for lenses.
  • When you buy domain you pay extra for SSL and Business Email.

Ascend Requires:

  • Digital Marketing
  • Content Marketing


7. Advocate

As you have customers, who purchased several products and services from you. This stage is about the loyal customers will help your business to grow with word of mouth.

An advocate is someone who speaks about your brand.

They speak about your brand when someone question about your services. They are loyal users of your brand.

Example Of Advocate:

  • Someone participate in contest to win something and let other people know about the contest.
  • A Website offers to write a review to get a gift hamper.

Advocate Requires:

  • Social Media Marketing
  • Search Marketing


8. Promoter

Promoters are those who actively spread words about your brand, products and services.

They are different from advocate.

They share great experiences with their friends and families about your brand, products or services. You need to provide great experiences, so they can share and provide incentive to your business.

Promoters may have great audience, fans and followers. Because of this their audience trust them so when they promote you in front of them, they will become your customers too.

Example Of Promoters:

  • Instagram Influencer share your product to get 30% commission from you.
  • Someone get free courses because he arranged 7 new customers for you.

Promoters Require:

 

Conclusion

I hope this will help you understand digital marketing and how to build customer plan. Now, it's your turn to try something great to provide customer experience. Let us know in the comments how you will be going to start in acquiring customers.
 


If you are thinking to send Transactional Emails then there is best option for handling emails for small and robust businesses GetResponse. You Can use there services with great services. 


If you want to start blogging or E-commerce or any startup website then purchase your domain and hosting from Bluehost. Provides best services for all types of businesses.