As you know with increase in demand of social media platform and awareness of internet. People prefer to spent a lot of time on digital platforms.

According to study, it found that on an average 20 Hours adult spend per week on digital media.

Yes 20  hours, hell lot of time!

It is very hard to present something new for every content creator to fulfill demands of audience. 

But I have the solution for this and I have also tried lots of time on my social media which helped to increase in followers. 

Right Now it less, it is more than enough because some of them don't follow my account but they read my posts and watch my stories (If you want to follow @therahul_gupta).

So, The solution is "STORY TELLING".

Yes storytelling!

People love stories. Stories helped lot of brands to be in limelight.

You can also provide valuable content and establish your brand with the help of stories. Stories are really very effective way to convey messages and trigger your brand to be remembered.

Stories main purpose is to build human connection which leads to trust on you personal brand or company. 

Stories helps to make sense of decisions what they need to do after reading (Blogs, Websites, social media post) or after watching (video) or after hearing (Podcasts) your content. 

While writing Story keep in mind you are not the only brand who is providing value or content to read. There hell lot of doing the same thing. So put some efforts to make it different.

Story is not just your history it is about why you're are doing, what you're doing and telling it in a way that appears to your audience. 

Most important factor which need to be remembered. 

"Emotion is important in story"

Your audience love to relate story with reality which they are based on problems they are facing.

It is more effective when you also faced them and provided them solution how you came out of that problem that what they believe in you and your efforst.

"People don't buy what you do, they buy why you do it"

The Golden Circle 

 

 

   

  • Why: Why are you doing what you're doing.

  • How : How will this help your audience?

  • What: What are you offering?

This is the golden rule, You're communicating with feelings and dealing with human behavior. So keep this in mind.

Essential elements of Story Telling:

  • Characters

  • Conflict

  • Resolution 

The Character is the connection between you, the storyteller and your audience. 

Now, the point is who will be you and storyteller. This is divided into three point of views. 

Story telling point of Views:

1. First Person Point Of View:

The character is "Yourself".

In this you are talking about you like "I am Rahul Gupta and I am providing you value with great content in digital media"

This is used to build authority where you are talking about your problem and solution and what have done and your mission.

2. Second Person Point Of View:

The character in this is your audience.

Like while you are reading this article or blog you noticed i have used "You" or "Your" a lot of times where i am talking about you. Yes YOU!

When "you" is used we need to understand audience.

Tell your audience a story in a way that show empathy.

3. Third Person Point Of View:

The character is "He said" or "She said".

Case studies about your audience are good example or when you are talking about some other act where you are not involved.

Stories for this point of view can be both fictional or non fictional.


One thing keep in mind while telling story Be Geniun.

 

Conflict is the problems, needs and stage of the audience's journey. 

Spend time to understand journey of the user, customer, or audience.

It will help you while writing stories for them, it creates connection between you and your audience while writing story.

While writing blog i keep in my mind that it will solve some problem or need which will going to help you somewhere, Yes Conflicts!

Now you understood conflicts.

 

The Resolution should be wrap up the story but should also clearly call your audience to action.

It should fulfill the purpose behind the story.

Like every story should have a happy ending, which your audience wants.

 

Story Telling Best Practices:

  • Use conflict to create emotional appeal.

  • Be consistent and authentic.

  • Keep the story clear and concise.

  • Tell the truth, but make it fascinating.

  • Be Specific. 

This is all about story telling, I hope you will start writing your content with stories in it. Let me know your first story. Share this blog with your friends if they are interested in writing content.