Content Creation is one end of the story and distribution is the other.

Without distribution of content it just a waste of your talent of writing a great content.

According to report, there are 4.5 million blog post every day and mine is also one of them. There is lots of lots of content to consume but to get audience on your content is really a great tactic. 

In this blog we will learn each and every part of content distribution,  This content is referenced from top blogs and also i have included mine point of view on them.


What is Content Distribution?


Content Distribution as word define distributing of content. Or you can say that sharing and promoting your content. 

How you serve your content to consume by your audience is known as distribution like this blog i will share on my instagram (@therahul_gupta) and then on facebook (therahuulgupta) and other channels.

Maybe i will advertise it on Google Ads or other advertisement platform. This all comes under distribution. We will discuss in this blog.


Content Distribution Channels


Their are lots of channels present in the market what you use that depends on you.

I have divided this list on the basis of what i learned and executed.

1. Content Distribution through websites and blogs.

2. Content Distribution through social media platform like instagram, facebook, youtube, etc.

3. Content is also served as audio on various podcast channels.

4. There are lots of writers who pot content on Reddit and Quora.

5. Email Newsletter are also great channel for content distribution.

6. You can also give guest posts on bigger blogs to get your content served.


Strategy To Build Content Distribution


1. Understand Your Target Audience

Serving your content in front of the audience related to your content. 

It helps in growth of your content faster like you produce your content related to marketing and you serve it to non marketing person who does not like marketing at all. For that person your content is of no use.

You need to first understand your audience who is interested in the content you produce.

There are lots of niche available and topics available, and also lots of consumers.

2. Your Content

Second most important factor is your content. 

You need to understand your content and you should know how it will explode in the audience.

Re-Read your articles and first serve it to your close people related to your niche. Get some feedback from  them and remove gaps in it.

Try to make it perfect in terms of SEO and other attributes and on-load time.

Lots of tools available in market which will help you in making content perfect.

3. Distribution Channels

As we discussed above about distribution channels.

There are lots of channels you can use to distribute your content. 

If your content is video you can use Youtube and IGTV.

If your content is audio you can use podcasts.

If your content is text and written then you can use blogs, quora, reddit, etc.

If your content is photos then you can use instagram, etc.

There are lots of other channels like Linkdin, Snapchat, facebook, etc. which support your content for distribution.

Like me you can use blogger.

4. Content Type

After deciding your content type, you need to understand what you will include in your content. 

Most of the businesses produce blogs due to consumption is high. 

Blogs are simple to share on different channels and get traffic on one target from other platforms.

People prefer blogs for better understanding.

There is list of content you can create

1. E-Books

2. Podcasts

3. Info-graphics

4. Interview   

5. Videos

6. Case Studies

7. White Papers

8. Webinars

9. Data Sheets

5. Promote Your Content

You have created content and distributed it on other platforms.

Now, you have some targets to achieve which is also called engagements.

To get engagements you can promote via ads. For ads you can choose Google Ads, Facebook Ads, Instagram Ads, etc.

Like Give you example, Indian Rapper 'Baddsha' produced a song 'paagle' got highest number of views in 24 hours on youtube. Why? Due to Ads.

He or His PR team cracked it down to invest loads of money to get ranked on top in 24 hours.

This is how ads help in content distribution. Lots of companies invest in ads to promote content to get organic audience.

You can also use that for your content.

6. Analytics

After applying all the mentioned points, you need to focus on analysis.

Which will provide you demographics you applied is accurate. Measure your content exploded well or not.

Is your content is engaging or not.

Analysis is not of one day it is about weekly, monthly and yearly. 

I am also doing that like my  On-Page SEO (The Ultimate Guide) - bd Gizmos 

did so well than my other posts. It provided me all the results what i was expecting from lots of posts.

But i test my content on various parameter to get better understanding of what works or what not. These testings help me to write new blog with new ideas.

7. Help Analytics

How analytics helps? It describes taste of your audience what they expect from you and what not. 

I have posted lots of stuff on instagram also, where i understand my audience and my infographic content.

Like when i posted my blog Email Marketing (The Ultimate Guide) - bd Gizmos 

Before posting this, i posted content related to email marketing tools and other infographic on instagram. Those infographics did very well, then i decided to write on email marketing.

 It is all related with analytics. Understand what your audience wants from you, their expectations from you.


Why You Need Content Distribution Strategy?


1. Ultimate goal for content distribution strategy is to reach audience and convert them into regular audience. Who helps in building brand either personal or other. Like my blog, it is written by only one person that is me. So it helps in building personal brand. There are lots of blog out there who are built by team.

2. Setting benchmarks, Like everyone wants to be on top ranking position. Everybody wants to set target of audience reach in blog industry. I am also one of them. If i distribute my content properly, then i can get that position.

3. Why So Important to be on top? Simple answer Respect, Fame and Money. Everybody wants this. 


I am mentioning some tools which helps in discovering your content to the world.


Top 7 Content Distribution Tools


As i am using AddThis for my blog. 

Let me know in comment what you will prefer.

These above tools have different purpose and functioning. Let me know if you want separate Blog on how to use them.